Sales

Retail University 401: Retail Sales Strategy Certification (VRU401)


Description

Welcome to the Sales-Focused Marketing Certification Course! This comprehensive program is designed to equip you with the essential skills and knowledge needed to create and utilize marketing materials that drive sales and enhance your brand's market presence. In this course, we will focus on practical strategies to plan and execute effective social media campaigns, create compelling product imagery, optimize your sampling process, and communicate persuasively with buyers.

Content
  • Product Presentation
  • What Buyers Actually Want to See Intro
  • Infographics and Lifestyle Images
  • Product Only Photos
  • Delivering and Creating a Good Demo
  • Product Packaging
  • Media Schedule
  • Talking to Buyers
  • Offering Product Samples
  • Discussing Product Samples with Buyers
  • Best Practices
  • Adapting to the New Sales Reality
  • Comes Down to Numbers
  • Intro to Sales
  • Sales Plan Template
  • Building Momentum
  • Actually Getting Ahold of a Buyer
  • Making a Lasting Impression on Buyers
  • Getting Retail Buyers to Listen to You
  • Building Buyer's Confidence
  • Best Practices: Calling
  • Calling
  • Calling Retail Buyers
  • Best Practices: Email
  • Emailing Best Practices
  • Email Templates
  • Sales Email Templates
  • Email Subject Lines
  • Email Deliverability
Completion rules
  • All units must be completed