Marketing

Retail University 301: Marketing Strategies Certification (VRU301)


Description

Welcome to the Marketing Strategies Certification Course! This comprehensive program is designed to equip you with the essential knowledge and skills needed to elevate your brand and achieve outstanding market success. From understanding the fundamentals of creating a mass movement to developing a bulletproof retail strategy, this course will guide you through every step of your marketing journey.

By completing this course, you will gain the expertise to develop robust marketing strategies, enhance your brand’s market presence, and drive long-term success. Each unit is designed to provide actionable insights and practical knowledge that you can apply directly to your business. Let's get started on transforming your brand into a market leader!

Content
  • Brand Foundation
  • Creating a Mass Movement
  • What is a Mass Movement?
  • Implication Components of Mass Movement
  • Culture
  • Product Strategy
  • What is the Goal of Your Product?
  • What Type of Leader are You in Retail?
  • Creating a Lifestyle of Your Brand (clone)
  • A+ Strategy on Developing a Product
  • Product Improvement Strategy
  • Bulletproof Retail Strategy
  • Bullet Proof Retail Strategy
  • Introduction to Large Retail Channels
  • Channels Survey Question
  • Expanding beyond one channel
  • Good Data vs Bad Data
  • Volcanic Retail in the Press
  • Building Brand Momentum/ PR/ Influencers
  • Intro to Public Relations
  • PR Efforts
  • Influencer Outreach
  • How to Actually Talk to Influencers
  • Affiliates vs Sponsorships
  • Pricing Strategies
  • Terms to Know
  • Pricing Strategy
  • Reasonable Price Point
  • Fulfillment Partnerships and Strategies
  • Choosing the Right Partner
  • Order Fulfillment
  • Inventory Management
Completion rules
  • All units must be completed